Flora Mardukh LogoFlora Mardukh

From product strategy to hands-on building.

Product Manager with 5+ years of experience across B2B SaaS, AdTech, and marketplaces.

Discovery & Analysis

Combining sharp product sense with quantitative data and qualitative user insights to uncover high-impact opportunities.

Stakeholder Leadership

Navigating complex stakeholder dynamics and cross-functional teams with clear alignment to get critical things done.

Hands-on with AI

Leveraging modern AI hands-on across the lifecycle—from discovery research and deep analysis to functional prototyping.

Proof of Impact

Featured Case Studies

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Paved

Paved Marketplace MCP

From discovery to booking, all through Claude

Led end-to-end product development of an MCP integration that helped advertisers find the right newsletters for their audience and budget, and streamline sponsorship booking through conversation.

80% Faster Booking

Accelerated sponsorship booking time by 80% while breaking prior-year user acquisition records.

Yektanet

Display Ad Auto-Template Engine

Create more ads, with less effort

Led the product from ideation through launch, building a free, self-serve ad creation experience that enabled SMB advertisers to create display ads without design expertise.

+60% Conversion

Increased ad creation conversion while removing design friction for SMB advertisers.

Yektanet

Ad Operations Engine

Automating item categorization and validation with ML

Identified operational bottlenecks and led the development of an ML-powered tool that automated item categorization and validation, reducing manual effort and helping customers get their items live faster.

5× Faster Go-Live

Accelerated item approval and onboarding speed while eliminating manual review effort.

"In origami, complex shapes emerge from simple, disciplined folds. In product craft, great experiences emerge from continuous iteration."
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